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“Liking is now one of the primary ways people exert their tastes and preferences online, and it has created an entirely new conversation between consumers and brands.” (...)Read more
"Is something popular because it is actually good or just because it is popular? (...) If people tend to herd together on popular opinions, that could call into question the reliability of “wisdom of the crowd” ratings (...)"Read more
“A new study (…) has found that 90 per cent of consumers would recommend a brand to others after interacting with them on social media. (…)Social media has the potential to turn brand customers into brand fans.”Read more
“consumers who click a button that they like a certain brand or product — tend to outspend others for that particular brand” (...)Read more